Keanu Reeves Is The New Face Of Saint Laurent

All of us know that Travis Scott appeared as the face of label’s SS19 menswear campaign. In the same way, Saint Laurent has revealed its AW19 star Keanu Reeves. The fashion season will be ruled by Keanu Reeves one of the 90s most popular stars.

During each season the fashion house reveals its products using star models. Zoe Kravitz modeled for some of the chic apparels of the brand. Later, Kaia Gerber, daughter of renowned Hollywood actress Cindy Crawford often took part in the fashion show of the brand. Saint Laurent has close tie-ups with musicians and the glitz. No wonder Travis Scott led the show for few years as a Saint Laurent model. The brand not only hires young and chic actors like Kate Moss. It created a sensation by hiring 74-year-old Betty Catroux as a model.

This year, Keanu Reeves was the official star at the AW19 menswear campaign. He is famous for his action in ‘The Matrix’ movie series. During the event, he sported a black leather jacket and polka-dot shirt. This modeling campaign can help the actor’s new John Wick film.

He appeared on the legendary Parisian house’s Instagram. In the picture, he is seen sporting a pinstripe tailored jacket, a dark shirt and a pair of aviator sunglasses- from tip-to-toe he sported Saint Laurent products.

Some time back, during the start of this month, The Keanu Reeves convention, first of its kind, took place in Glasgow. His appearance as the new star of Saint Laurent has occurred immediately after the convention. No doubt the convention has recreated passion for Keanu Reeves which has made the brand hire him as a model.

Let us see a few details about the brand. Saint Laurent is a luxury fashion house found by Yves Saint Laurent. It is very famous for its wide range of luxury goods like handbags, ready to wear leather shoes, leather goods, and accessories. 

This year Saint Laurent hosted the spring 2019 show during the Paris fashion week. The stage was set in a unique way, the models appeared to walk on water. They were sporting the fashion accessories of the fashion house. When it comes to Saint Laurent, models aspire to become a part of its show and promotions.

Top fashion icons feel that Keanu Reeves is a permanent and perfect match for Saint Laurent. The actor always keeps a low profile in spite of his success. This happens to be his first fashion campaign. Reaves is well-known for his specific style. He stays updated with contemporary tailoring and fabric choice. This made him the perfect choice as the YSL model. That is the main reason Vaccarello chose him as the new star face at Saint Laurent. His definitive French style adds to his manliness. Hence the art/fashion directors at Saint Laurent have projected him aptly just before the release of the movie ‘The third installment’. 

This modeling opportunity is definitely going to make his forthcoming movie very famous.

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